Privacy Policy

1. Introduction

SmartBe (“SmartBe”, “we”, “our”, or “us”) is provided by HowBe. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use the SmartBe mobile application, website, and related services (collectively, the “Services”).

By using the Services, you agree to the practices described in this policy.

2. Information We Collect

Note: If you provide information about others (e.g., family members), you represent you have the right and consent to do so where required by law.

3. How We Use Information

• Provide and personalize health insights and recommendations
• Analyze nutrition, allergens, and potential medication interactions
• Maintain and improve the Services’ safety, reliability, and performance
• Communicate with you about updates, security alerts, and support
• Comply with legal obligations and enforce our terms

4. Sharing of Information

We do not sell your personal information.

We may share information with:

• Service providers that help deliver the Services (e.g., hosting, storage, analytics) under confidentiality obligations.
• AI/ML model providers used to process your requests, as described in Section 7, with your consent where required.
• Legal and safety disclosures when required by law or to protect rights, safety, or integrity of our users and Services.

5. Data Retention

We retain information for as long as necessary to provide the Services, comply with legal obligations, resolve disputes, and enforce agreements. You may request deletion as described in Section 8.

6. Security

We use industry-standard security controls, including encryption in transit and at rest, access controls, and auditing. No method of transmission or storage is 100% secure; risks remain inherent to all internet services.

HIPAA note (where applicable): SmartBe is designed with HIPAA-aware controls when handling Protected Health Information in applicable contexts; however, not all use of the Services will constitute a HIPAA covered transaction.

7. Use of AI Models

• Minimization & Masking: We minimize personal identifiers and may mask or pseudonymize data before sending it to model APIs.
• Purpose-Limited: Model requests are limited to tasks you initiate (e.g., analyzing a food label or medication information).
• Consent: Where required, we obtain consent before sharing data with third-party models.
• Vendors: AI vendors are bound by contractual terms to protect confidentiality and use data only to provide their services to us.

8. Your Rights & Choices

• Access, correct, export, or delete your data within the app or by contacting us.
• Withdraw consent for certain processing where applicable.
• Opt out of non-essential communications.

Depending on your location, you may have additional rights under laws like the GDPR or CCPA. We will honor applicable legal rights upon verifiable request.

9. Children’s Privacy

The Services are not intended for children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us information, please contact us so we can take appropriate action.

10. International Transfers

Your information may be processed in the United States and other countries with appropriate safeguards and transfer mechanisms where required by law.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The “Last updated” date above reflects the latest revision. Material changes will be communicated as required by law.

12. Contact Us

For Google Play’s public “Developer contact” address requirement, use a virtual business address (e.g., iPostal1 / Anytime Mailbox) rather than a home address.